Being a product packaging designer requires an actual envisioning of that final product. Nearly right from the start, negotiations begin with investors to move forward on big projects like these and answers are what everyone needs. So, visualizations of the art, as well, as design explanations are required right away to put at ease those …
Category Archives: Cover Articles
Branding A Product Brochure
Professional photography is needed for branding a product brochure. Stock images are simply not enough these days to establish a brand as unique. And, if there are more than a dozen products, then branding a product brochure requires text, text and more text. This 49 page catalog arrived on my desk with no design, no …
Graphics Design Logo Fail
The Development of a Graphics Design Logo Fail is not the result of a mistake. Even a design fail has purpose and value when seeking out a visual solution for a client. Clients determine what exactly they like and what they don’t. This original background art was selected after reviewing the poster, so the yellow …
Gamer Icons For Branding
Using gamer icons for branding an individual YouTuber or Twitch live-streamer is a nicesity. Millions of people are watching streamers game right now, and millions of people will be streaming their games in the future. This market is expanding. Whether it be a YouTube channel or a Twitch live-streaming account, either way, a plan to …
Buying Artwork vs Licensing
When a business or individual is buying artwork vs licensing art for a project, they are investing in originality over cost. Licensing from places like www.gettyimages.com makes art affordable for public use while at the same time restricting that usage for a nominal fee. The Chromatic Path creates both licensed artwork and originals for trademark. …
The Chromatic Path on Getty Images
Simply stated, the fact of having The Chromatic Path on Getty Images is such a privilege. And, for the artwork that never did find a home over the years, it is an absolutely perfect internet shelf for my art to reside, plus licensed art is protected art. Artwork: The Lion Caddywww.istockphoto.com Licensing artwork …