Innovative products and businesses that intend to compete on the open market in today’s environment require creative videos for marketing. Entrepreneurs that survived this Pandemic are in need of beginning again, to be seen and heard, small businesses that still remain must regain their position within their individual market. Publishing a video on...
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To learn about how to create a YouTube video one must first have footage to begin, video content for editing. Posting phone videos are not good enough, edited videos made into a quick movie short is required. Logging in that raw footage is a must, organization is key, having any idea at all is great yet having a plan truly helps. Software like Adobe After...
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Most people do not understand the meaning of Rage-Quit, nor the meaning of Truthiness let alone Tech Savvy Truthiness and that is perfectly fine; for a Rando. Digital requirements for individuals and businesses are evolving. As, they do. Yet, being required to carry a smart phone is fairly new and this is only a simple step in one citizen’s...
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Very recently, I discovered while trapped in the house that the new social is gaming live online. A few days into quarantine, confused and overwhelmed, I personally had to facilitate and did witness a LIVE stream actually happen in my living room and between my daughter and her 3rd Grade school teacher. The tech aside, it went well, I did realize, that I...
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We’ve been learning lately how to be, during these times and a great visual to represent that is the safety bubble. Everyone is going thru this together yet apart is where we find our safety. Home, surrounded in our own bubble during 2020 feels safe. Staying busy at home and learning new things online is currently my day to day, so for this new YouTube...
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Choosing to be a Noob takes courage. Establishing a channel, generating original content requires tenacity. Videos that are completed can take hours or many days with dozens of hours to refine and release to the world. The following art was not for a client, it was a late night sketch that was going to be revised until in balanced when it was recently...
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Establishing a Chromatic Path original idea for artwork begins with pencil on paper, then a bit of ink on vellum, many revisions later a final idea can be produced as an Abobe illustrator vector file. The time spent on any project here at Chromatic Path is dependent on the specific request of a client. This project named “Dog Kid Sadness” was...
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Envisioning a design concept is a challenge, to then go back and create concept revisions for balance or the client’s individual requests can also be a challenge equal to the first. Time is money and this has always been difficult to explain, so I made a video for others to assist my business. Located on the Chromatic Path YouTube channel, this video...
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The Chromatic Path to original artwork begins with pencil on paper. And, an individual in need of artwork is in luck when they discover the Chromatic Path because we produce the art needed. When this promotional project required more than just graphic design, a larger artistic visions was applied, time and money were added to produce this artwork for a...
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The DaCynic Pancakes shirt was just an idea when it began, it’s a finished product now and this very easily displays my talent. With a simple short stack. To fit the need of the particular UX (user experience) while also satisfying the expense of such a product, beginning with pencil on paper is the greatest way to start. Pencil on paper is the way...
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Generating sketches for a packaging design video requires planning and a need to complete something within a single sitting. Areas for imagery and text must be provided ample space to visually breathe – don’t forget the barcode and company logo. All of this must be prepared before the artwork begins. Also, there are usually plenty of ingredients, mixed in...
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Professionally branding a place of business with a dental logo that people see, customers remember and the owner loves is much more than just creating a graphic design. The process is more like problem solving than creating artwork because often times a client has no idea what they want. And, sometimes when they do know and see exactly what they requested,...
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Developing a first class magazine advertisement campaign for a car company requires more than just strong research about the product’s target market. Knowing the brand name, their logo usage rules, corporate colors, fonts and unique style helps lay the foundation of a campaign. And, with high end products come high end photography, strong headlines...
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Designing a hang tag for a retail product can be quick & simple. Although, when the product is a high end item, is significantly large in size and will not be requiring a box or wrap of any sort; it is important that the hang tag also be considered to be high quality. The development or strengthening of any brand is done with creativity and...
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Designing a product label for any type of merchandise requires research and compromise. Since there are so many products in the world today, it’s very important to visually standout when on a shelf. Knowing what’s on that shelf will help weed out whats been done. Only then, can the requests of the client be implemented into what will be done to...
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The Chromatic Path to an HTML site begins with pencil on paper. Every client is unique and every project demands individuality, interviewing the client mixed with industry research can reveal subtleties that formulate the design and structure of custom HTML website. Each one may require special features, size requirements and cross platform technology for...
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The Chromatic Path to WordPress websites, begins first with finding a template that will work for you, your business and all who visit your site. There are thousands of original templates out there and some are free. Not every client demands a completely original website, sometimes it is just not cost effective so, WordPress technology fills that void. A...
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The Chromatic Path to a product website begins with the categorizing and photography of every item available, acquiring a logo(or logos) and organizing content text, headlines or product description. Each product website should have individual special features to uniquely assist visitors, in most cases these features should provoke a sale. Each product had...
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WordPress websites are a cost effective, fully functioning, highly capable templates of internet technology. Producing a WordPress site saves money over producing HTML or FLASH websites by utilizing advanced templates and simple to use plug-ins to deliver complicated internet activity and connectivity to a WordPress site. This WordPress website was...
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The Chromatic Path to WordPress websites, begins first with finding a template that will work for you, your business and all who visit your site. There are thousands of original templates out there and some are free. Not every client demands a completely original website, sometimes it is just not cost effective so, WordPress technology fills that void. A...
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Designing and producing custom HTML websites is a Chromatic Path specialty. Every project begins with industry and product research to ensure that the end user receives a pleasant and useful experience while on the site. However, the most significant aspect of a Chromatic Path HTML website is that it is focused on achieving goals – sell product, sell...
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It is common for businesses to invest in full page publication ads, while at the same time, also purchase half page ad space in other forms of print media. Sometimes, a full page newspaper ad can be more effective when combined with a half page ad in a magazine. For some purposes, the other way around might be more effective, but the marketing director...
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This is a full page magazine ad project that came with only the company logo. Also, there were no other items available online or in print to reference any kind a brand identity. Nobody had ever created anything for this company because it was just an idea at this stage. This magazine ad was the first step in the company’s marketing campaign, the...
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