Magazine Ad – The Chromatic Path

Developing a first class magazine advertisement campaign for a car company requires more than just strong research about the product’s target market. Knowing the brand name, their logo usage rules, corporate colors, fonts and unique style helps lay the foundation of a campaign. And, with high end products come high end photography, strong headlines and graphic designs seem to make themselves. Finding that perfect setting for the vehicle, support graphics or images to compliment the product becomes the first step, the next step is to find a visual balance with all the required elements from legal corporate and marketing.

Advertising Design: Keeping in mind that this new product is a sports car, all-wheel drive family car and an electric vehicle with zero tail pipe emissions producing visual solutions at the start of the connecting stage. This means finding a family photo that will generate an original and compelling campaign visual. Placing the vehicle photo inside that perfect scene and then using all the other support images, logo and text items needed helps finalize the page design. And, original concept sketches always help visualize how and where they will all be fitting within the specific page size.

Artwork Production : The final high resolution production art was produced using Adobe InDesign with heavy Photoshop manipulation to create the setting for the main vehicle photograph. Strict attention was paid to the background park and family image that was purchased with a specific public license and then manipulated to accommodate the product. The asphault is also from another photograph that was placed below the car with shadows applied to give it a sense of belonging to the environment.

What was included:
• Product Research (2.75 hours)
• Original Concept with Four Sketches (3.00 hours)
• Trimline, Bleed & Live Area Template (1.00 hours)
• Headline Design & Font Selection (1.75 hours)
• InDesign Page Layout (2.25 hours)
• Photography Purchase & License ($750.00)
• Photo Manipulation (5.25 hours)
• Text Layout & Editing (1.25 hours)
• 4 Design & Text Revisions (1.50 hours)