Designing a product label for any type of merchandise requires research and compromise. Since there are so many products in the world today, it’s very important to visually standout when on a shelf. Knowing what’s on that shelf will help weed out whats been done. Only then, can the requests of the client be implemented …
Category Archives: Promotions
Product Website
The Chromatic Path to a product website begins with the categorizing and photography of every item available, acquiring a logo(or logos) and organizing content text, headlines or product description. Each product website should have individual special features to uniquely assist visitors, in most cases these features should provoke a sale. Each product had to be …
WordPress Websites
WordPress websites are a cost effective, fully functioning, highly capable templates of internet technology. Producing a WordPress site saves money over producing HTML or FLASH websites by utilizing advanced templates and simple to use plug-ins to deliver complicated internet activity and connectivity to a WordPress site. This WordPress website was generated using a template that …
Half Page Ad
It is common for businesses to invest in full page publication ads, while at the same time, also purchase half page ad space in other forms of print media. Sometimes, a full page newspaper ad can be more effective when combined with a half page ad in a magazine. For some purposes, the other way …
Horizontal Ad
When this horizontal page ad project was received, there was a set of photographs provided of an unfinished golf course. During the initial meeting, we went back into the fields in a 4×4 where construction was still underway. The marketing director’s goal was to introduce this golf course to the public three months before it …
Book Cover Design
Creating a book cover design that conveys the seriousness of it’s contents is exactly what an author expects. Although, when a photoshoot with a model is not in the budget, it’s up to us to find and purchase the perfect image. These days, photographers make their work purchasable online – the key, is to find …
Custom Brochure
Creating a custom brochure is more than just designing a simple handout. It’s an opportunity to invent a branded identity that re-enforces a company’s industry perspective, vision and status. Not only that, but it is left behind for others to review, it will be judged long after the sales meeting is over, and by people …
Professional Brochure
This project arrived at our studio as a word document with text only – no logo, no images or graphics of any kind and no ideas of where to visually begin the design of this professional brochure. Brochure projects that require a logo design, photography, custom graphics, illustrations and a big idea are not quick …
Cartoon Character
When a client approaches us with an idea that may seem odd to most, like the development of a cartoon character of an elephant doing yoga – for us, it’s just as simple as putting pencil to paper. Several sketches were produced to get the feel for an elephant doing yoga. A few key poses …
Vector Graphic
Sometimes even the most subtle revisions can make all the difference in the world. This project came to the Chromatic Path for a logo re-creation. The original logo was created using a PC and designed in an unknown program – this unfortunately will not work for anyone who is intending to use the logo for …