Professional photography is needed for branding a product brochure. Stock images are simply not enough these days to establish a brand as unique. And, if there are more than a dozen products, then branding a product brochure requires text, text and more text. This 49 page catalog arrived on my desk with no design, no art, just all the text and product images. What was needed was creativity, massive Photoshop editing to imagery and a vision of what could be done to physically brand this business for a decade or two.
Are you searching for a brochure solution? All graphic design projects at the Chromatic Path follow a strict format of development, so getting what you want, the way you want is our priority. Print, digital and social visuals for individuals and their businesses can be quick and simple which keeps design costs down. Other projects, like the sample provided above require months of approvals and revisions. The following list is how the design and graphic art production process works for our clients works.
- Original Sketches
- Concept Designs
- Graphic Revisions
- Final Production Art
Print, social or video . . . the design process is all the same. To learn more about how the Chromatic Path can assist you with your artwork needs . . . call today. For more details and design prices click here.
Let The Product Breath
This client’s product packaging was white, so a dark background was absolutely necessary. Also, being in the industry of repairing skin required a laboratory like cleanliness, a doctor like look and feel. Putting them both together required only background designs and textures to allow each product to pop and for the text to breathe. Providing space for the text to sit alone on a texture gives it an elegance, a visible importance that draws the eye closer for a glance and maybe a quick read.
Page Creep in Printer Spreads
The printing press encountered a complication right at the end of this graphic production. The amount of page spreads when folded made it a bit thick. This caused the art to move past the cut line after folding. Our brochure started out at 42 pages, but after a few months it grew to 49 pages. Fifty page documents are the turning point for what is called a page creep printing issue. To learn more about page creep simply click here. It became an issue that was solved at the last minute by the pressman. The client’s printer accommodated the page creep on the press for each printer spread and the document printed absolutely flawless. Some printers are just awesome.
Seeking Graphic Designer?
Graphic Art takes time to design, time to create, money and people to produce the final printed materials. At the Chromatic Path, we do the art and produce print ready designs so that the printers can do their job efficiently and cost effectively. Let me know . . .
