It is common for businesses to invest in full page publication ads, while at the same time, also purchase half page ad space in other forms of print media. Sometimes, a full page newspaper ad can be more effective when combined with a half page ad in a magazine. For some purposes, the other way around might be more effective, but the marketing director will know what is best. For this particular project we developed for our client a full page ad for an industry magazine, then we created a matching half page ad to go into a newspaper. Often times, these instances come down to the actual campaign budget which was approved by all those invested in the company’s marketing project.
Design:
Since we had the full page ad already approved and as high resolution artwork, the half page ad design started fast, was completed quickly and was finished under budget. The design still required 3 versions for review, but that was the biggest challenge. Fitting a full page ad’s content into a half page requires compromise on everyones part. We anticipated what they needed, what they wanted and pushed it through to production with very little revisions.
Production:
All of the high resolution pieces to this half page ad design were pulled in and resized, the copy was cut to accommodate room for the graphic elements, but fitting the ad space was the design challenge – the production stage was most definitely quick & simple.
What was included:
• Research (2 hours)
• 3 Concept sketches (3 hours)
• 1 Low resolution color design (2.75 hours)
• Photoshop clipping (see full page ad)
• Photoshop scene creation (see full page ad)
• High resolution graphic production (4.75 hours)
• 2 Text revisions (0.50 hours)
• Total Project Cost = $650.00