Branding is primarily a design philosophy. It usually relates to the act of labeling a business, product or service with a symbol. Most importantly, an original symbol that invokes professional individuality and identifies one product or service from another. In today’s business society it is most commonly referred to as a logo, but it is so much more. It is the marque element in which individuals recognize a business, product or service and is not bound to just being a logo. That being said, the philosophy is based on designing visible strength, uniqueness, targeting a specific market for communication, never re-inventing those communications but evolving them within a style guide and re-enforcing that style thru repetition. The brand should grow with age, each year becoming more distinguished – so, the brand name evolves into an industry standard by which all others can not compete.

Chromatic Path invents every single style guide to last for life. By providing you with the tools necessary to be branded, you will never question the strength of your industry presence, never question how to use those tools and always be evolving into the next marketing project without deviating from your style guide. The first step, on “The Chromatic Path To Branding” is research. Knowing who is out there in the world, what they look like, and how many appear to be similar is required to first envision and establish originality. The next step is your commitment and trust – only then will branding for life become a reality.

In conclusion, branding is not just a logo or a name – it is a philosophy of design – anything can be branded, anything and anyone can be given it’s own branded identity. From a business, to a product, service or even a person – branding is not limited. It is the structure by which a design philosophy can turn a small business or person into an industry or public icon thru style repetition, visible strength and evolution. If your seeking brand development or brand management, then Chromatic Path is the graphic art studio for you and your business – call today to find out how . . . 949.632.2384